Project brief
We were tasked with growing Amazon Web Services (AWS) exam testing in the APAC region by 27% during the promotion. The offer if purchased through Pearson VUE, would include a free exam retake if they failed the exam the first time.
What I did
I was tasked with designing and revamping a series of Web Landing Pages and 3 outdated Amazon Web Service exam retake emails. I also created physical and social assets to go with the campaign. AWS have strict guidelines but I managed to push the boundaries and the campaign was a global success.
Landing Page
I chose AWS brand colours and shapes that are familiar with their products and services which remained consistent throughout the campaign. The result is a clean and organised layout that makes intelligent use of negative space so each course have their focus.
Old emails upgraded and refreshed.
I refreshed old powerpoint decks
AWS Training & Certification Flyer
I also designed flyers to assist with the global campaign. It explains how the global retake promotion works and how long it lasts for. It also describes how you will benefit professionally from becoming qualified.
