Davania Scents
My Role Brand and package design.
Task
Create and translate a newly launched Davania Scents brand identity into a comprehensive and luxurious packaging system that would justify its premium market position and resonate with discerning consumers.
Concept & Art Direction
The creative vision was to embody “The Glow of Fine Living” through a tactile, sophisticated design. My role focused on creating and extending the brand’s elegant logo and gold colour palette into a cohesive physical experience. The art direction for the packaging was meticulously crafted to feel like an intrinsic part of the product itself—elevating the unlit candle into a desirable object of home decor and promising an unparalleled sensory experience.
Execution & Craftsmanship
I developed the structural and graphic design for the candle jar, outer box, and supporting OOH advertising. A minimalist layout was employed to allow the premium materials and refined typography to take centre stage. The generous use of gold foil stamping was a deliberate choice to physically embody the brand’s promise of high quality and superior ingredients, creating a tangible sense of luxury from the moment of unboxing. This consistent application across all touchpoints—from the detailed product copy on the box to the bold, clean OOH poster—ensured a unified and powerful brand presence that communicates value and elegance at every glance.