Nurture & Noble

My Role Logo and brand design.

Task

Nurture & Noble (Nanny Recruitment Agency).

Create a logo that conveys trust, protection, care, and nobility, reflecting the agency’s mission to recruit the best nannies for elite families.

This should be enclosed in an emblem that can be placed on items and merchandise to promote the agency. The emblem should be iconic and convey a sense of timelessness in its branding.

Challenge: Balance two core brand ideas: Nurture – care, growth, encouragement, support. Noble – prestige, distinction, timelessness, wealth.

Visual Identity

I designed this logo for Nurture & Noble which symbolizes dependability, trust, and nobility, reflecting the brand’s identity.

It also gives a timeless and noble impression, suggesting tradition and prestige — attractive to a high-net-worth audience.

Gold accents

Gold is associated with luxury, quality, and excellence.

It elevates the design to appeal to wealthy clients, while also communicating professionalism.

Blue colours

I used blue colors because of it’s trust, stability, and dependability. Paired with gold, it suggests both reliability and sophistication, continuing to strengthen the brands promise.

Typography

The serif typeface used in NURTURE & NOBLE gives a classic, authoritative, and timeless feel.

Type: Garamond Premier Pro – I chose this font for its classic, authoritative, and strong impression.

Laurel Wreath & Stars

The laurel wreath represents honor, achievement, and high standards.

The stars emphasize excellence and premium quality, reinforcing the idea that the agency supplies only the best staff.

The gold/blue balance makes it aspirational for a wealthy target audience.

The meaning of the Fleur-de-Lis is associated with royalty, heraldry, and noble houses. This reinforces the “Noble” part of Nurture & Noble, symbolising honor, tradition, and moral strength, adding to it’s timeless, trustworthy standard — the very message that is needed to communicate to high-net-worth clients.

Logo clearance space

Moodboard and inspiration

The mood board explores colours for protection & guidance; symbols that represent nobility and heritage. This is the reason for the colour choices and combinations that exude a sense of safety and excellence.